Mercadeo Directo Bob Stone

ISBN: 9789588017778

Published:

Paperback

545 pages


Description

Mercadeo Directo  by  Bob Stone

Mercadeo Directo by Bob Stone
| Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 545 pages | ISBN: 9789588017778 | 9.43 Mb

With more than 250,000 copies sold, the classic text on direct marketing is now even better!This thoroughly revised edition of Successful Direct Marketing Methods --the bible of direct marketing-- includes expanded material on the Internet andMoreWith more than 250,000 copies sold, the classic text on direct marketing is now even better!This thoroughly revised edition of Successful Direct Marketing Methods --the bible of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing).

Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers)- up-to-the minute coverage of database marketing including data mining and online databases- expanded coverage of consumer privacy issues- new information on customer relationship marketing and teleservices-- and more!Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers Now includes real-life business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more!



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